Copywriter /remote

Copywriter /remote

Lovevery
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Lovevery is a fast-growing direct-to-consumer startup cofounded by successful serial entrepreneurs and based in Boise, Idaho. Our customers are parents, and our mission is to help them feel confident they are giving their children meaningful development experiences in the critical early years of life.

We are looking for a conceptual Copywriter to join the team with a background in customer acquisition, brand, and digital product work. We’re looking for a creative problem solver who is passionate about telling stories and crafting writing that makes customers feel understood and compelled. You’re a conceptual thinker who can bring your ideas to life in new and inspiring ways. You have a high level of craft in all facets of your writing, short-form, long-form, and in-product.

RESPONSIBILITIES 

  • Work broadly on copywriting across campaigns and product launches; execute on lots of short-form copy while maintaining high standards for craft
  • Create compelling ads and emails that drive conversion, sign up, and retention; create compelling, channel-specific ideas and messages
  • Pitch and brainstorm ad/branding ideas that elevate Lovevery’s mindshare and confidence among new parents
  • Team with designers and video editors to bring campaigns and brand initiatives to life
  • Create a cohesive strategy for copy across all our channels; make sure we’re all telling the same story, and that that story’s working for us
  • Develop hypotheses about what we should say, and endeavour to test those hypotheses and refine work accordingly; constantly measure the results of your work and strategize how to send even more effective messages (take responsibility for collecting, analyzing, and reporting data yourself)
  • Collaborate with marketers, producers, product managers, creatives, and other internal and external partners on cross-functional projects
  • Immerse yourself in child development science and Lovevery products and content to ensure you are communicating with credibility and brand alignment

PROFILE

  • Impeccable copywriting craft
  • A link to an online portfolio showcasing your work (include a link on your resume) is required
  • 7+ years of experience at the agency/in-house concepting and writing marketing and product copy for innovative brands
  • Versatile with a range of experience in different forms of copywriting, like advertising, brand, conversion, and UX
  • Demonstrated success in product storytelling and direct response marketing
  • Awareness of cultural trends and a desire to take risks and experiment with new and unique campaign strategies
  • Ability to juggle multiple projects under tight deadlines without much oversight
  • Comfort leading and collaborating with others to develop creative strategies and key messages
  • Appreciation for aesthetics, design, and their important role in maximizing the impact of your copy
  • Detail-oriented and obsessive about writing quality and impact
  • Growth mindset

BENEFITS

  • Competitive salary, benefits, and stock options package

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