Design a new feature for a site or app you love

Design a new feature for a site or app you love


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Hi Designers,

New month, new contest!

This time around, let’s show some love for a favorite app or website by designing a new feature that will make it even better.

Let’s start by putting on our product-thinking caps to identify opportunities for new features that deliver value for users and the business.

Follow your heart to pick a feature that you’re going to love designing. Remember to follow existing brand and design system guidelines, so your feature feels like a natural extension of the existing experience.

To strengthen our feature designs, we’ll do some usability testing reps to identify the top 3 opportunities for improvement before tackling at least one of them.

Lastly, let’s exercise our story-telling skills by writing a concise project case study that highlights the lean process and data-informed design decisions.

Happy Designing and Good Luck! 🤞


By participating in this contest, you will

  • Exercise product thinking by designing for users and organizational impact
  • Challenge yourself to design within the constraints of an existing design system
  • Practice building a lean prototype for testing
  • Facilitate usability tests to identify problems
  • Use timeboxes to boost your productivity
  • Grow your portfolio with a real-world project case study
  • Have a chance at winning cool prizes


  • $100 for your favorite charity
  • Video call with UXDC Creator, Adam Ruf
  • Your winning entry featured on UXDC


  1. Spend some time with an app or website that you love
  2. Identify 2-3 opportunities where new functionality can improve the UX and drive business metrics
  3. Pick the feature you’re most excited to design
  4. Design and build a prototype for testing
  5. Run usability tests with 3-5 participants to identify the biggest problems with your feature design
  6. Iterate on your design to address the biggest problem with your prototyped feature
  7. Tell the story of your project with a concise case study
  8. Submit your entry by 11:59pm Pacific Time Sunday, Feb 28, 2021.


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