Say It, Wear It. is a collaborative project curated by the ladies working at the italian creative studio ILLO as part of the Ladies, Wine & Design initiative, a series of events inspired by the NYC-based designer Jessica Walsh with the aim of empowering women working in the creative business in more than 180 cities all over the world. Statistics show that only a small percentage of creative directors are women. LW&D wants to help change this through mentorship circles, portfolio reviews, talks and creative meet-ups. As ambassador for the city of Turin, ILLO already held eight events and workshops in the last two years on themes like design, technology and self-empowerment. The goal is to gather women around the same table and to encourage them to share opinions and thoughts on relevant topics but with a light-hearted approach… and a glass of wine always at hand!
It’s more than just fashion, it’s a statement: clothes are used as a means of self-expression in many cultures and colorful patterns and textiles sometimes can help women speak up their voices and convey their message towards society. Whether it’s about how they feel, their personality or their beliefs: it’s all out in the open. This inspired us for this year’s open call: in a time when we have not reached yet equal rights between women and men, and the road to equality is still long, we thought it would be interesting to invite artists and illustrators to design a pattern that describes what women empowerment is. Find which are the elements that a woman would wear to express herself.
Both women and men can apply to the call: illustrators, designers, and artists from all over the world are welcome to join the contest and to express their own point of view on what they think women empowerment could look like on a fabric piece. Each participant can apply with one artwork only with two formats (both for digital and print purposes), explaining the meaning beyond the pattern and describing the woman who would wear it (400 words long).
The jury will select the best 5 artworks to be displayed during the exhibition that will take place during the days of Torino Graphic Days – In The City at the ILLO headquarters. Among the participants, the jury will also choose the best artwork to rewards with a prize. The selected artists will be contacted via e-mail and will also be announced via ILLO’s social media channels. The selected artworks will be printed on a 2 mt long microfiber fabric drape by Color Soup and will be animated by ILLO. The animations will be revealed in augmented reality by scanning the print through the use of Aria The VR Platform app.
The purpose of this no-profit initiative is to raise awareness on a relevant topic and to create a network of people supportive of each other. We hope to inspire a lot of people to put themselves out there and we will be happy to reward what we think is the best artwork with a small but significant surprise 🙂